Oz and Ends does a great job of analyzing the data of the latest report on kids and reading. Take a look at: Oz and Ends: Is Our Children Reading?
My fave part is at the end: "Most telling, "82% of parents responded that they wished their children read more for fun." That's the wish or anxiety that the alarmed media reports are tweaking. But if we assume that 82% of parents includes the 24% who themselves read often for pleasure, that still leaves 58%, or well over half, of all parents wishing that their children would read more avidly than they do themselves."
Ah...the read as I say, not as I do approach.